Bringing brands to life.
Talk is one thing. Action and proof are another. Discover what my clients required, the approach taken, and the results achieved. My work has left their brands, teams, and processes stronger.
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Advisory project. Engaged by the Board and CEO for a low cost, high return brand strategy solution. Tailored approach, clear deliverables required. Involved collaborating with leadership and members, researching the segment. A strategy was presented that included a name change, plus a range of GTM initiatives for the in-house team to implement.
Brand strategy | Communications strategy | GTM initiatives | -
Interim GM Marketing. CEO required an expert to lead the marketing effort and fit seamlessly into the company. be part of the company. Trust, accountability, track record in marketing strategy and implementation, results-focused, were key requirements. Focused on building profile and market share to prepare the business for sale.
Brand strategy | Digital and social media strategy | Sponsorships | App development and deployment | Communications | GTM initiatives | Marketing systems and processes | IM for sale of business team -
Interim GM Marketing. Acquired the DATS business and needed marketing leadership to transition and integrate brand assets, upskill the team, develop a digital strategy, and negotiate and secure high-profile sponsorships.
Brand transition strategy | Team leadership and management | Sponsorships | Digital and social media strategy | Communications | Marketing systems and processes
